This thoroughly revised and updated ninth edition remains unrivalled in its vibrant, engaging and authoritative introduction to sociology. The authors provide a commanding overview of the latest global developments and new ideas in this fascinating subject. Classic debates are also given careful coverage, with even the most complex ideas explained in a straightforward way.

Written in a fluent, easy-to-follow style, the book manages to be intellectually rigorous but still very accessible. With a strong focus on interactive pedagogy, it aims to engage and excite readers, helping them to see the enduring value of thinking sociologically.

The ninth edition includes:

• a solid foundation in the basics of sociology: its purpose, methodology and theories;
  up-to-the-minute overviews of key topics in social life, from gender, personal life and poverty, to globalization, the media and politics;
  stimulating examples of what sociology has to say about key issues in our contemporary world, such as climate change, growing inequality and rising polarization in societies across the world;
• a strong focus on global connections and the ways that digital technologies are radically transforming our lives;
  quality pedagogical features, such as 'Classic Studies' and 'Global Society' boxes, and 'Thinking Critically' reflection points, as well as end-of-chapter activities inviting readers to engage with popular culture and original research articles to gather sociological insights.

The ninth edition sets the standard for introductory sociology in a complex world. It is the ideal teaching text for first-year university and college courses, and will help to inspire a new generation of sociologists.