Advertising and Public Relations Research

Name: Advertising and Public Relations Research
Brand: Taylor & Francis Ltd
SKU: 2318630
Author: USA) Larry D. (University of Houston Kelley

USA) Larry D. (University of Houston Kelley, Donald W. Jugenheimer, USA) Jerry (Texas Tech University Hudson, Samuel Bradley

Taylor & Francis Ltd

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Výběr knih autorů USA) Larry D. (University of Houston Kelley , Donald W. Jugenheimer , USA) Jerry (Texas Tech University Hudson , Samuel Bradley

Advertising Media Workbook and Sourcebook

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Cases in Advertising Management

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Zobrazit všechny knihy autora USA) Larry D. (University of Houston Kelley, Donald W. Jugenheimer, USA) Jerry (Texas Tech University Hudson, Samuel Bradley

Výběr knih vydavatele Taylor & Francis Ltd