Advertising as Multilingual Communication

Name: Advertising as Multilingual Communication
Brand: Palgrave Macmillan
SKU: 2260094
Author: H. Kelly-Holmes

H. Kelly-Holmes

Palgrave Macmillan

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The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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