All Thumbs

Name: All Thumbs
Brand: Palgrave Macmillan
SKU: 2320560
Author: M. Kelley

M. Kelley

Palgrave Macmillan

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Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how…

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