Basic Marketing Research with Excel

Name: Basic Marketing Research with Excel
Brand: Pearson Education (US)
SKU: 2339858
Author: Alvin Burns

Alvin Burns, Ronald Bush

Pearson Education (US)

Knihu koupíte v 1 e-shopu

Bookshop.cz

6 906 Kč

Není skladem

Do obchodu

Krátký popis

For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future…

Zobrazit celý popis

Výběr knih vydavatele Pearson Education (US)