Between Enterprise and Ethics

Name: Between Enterprise and Ethics
Brand: Oxford University Press
SKU: 2172064
Author: University of Cambridge) and Fellow of Girton College Brunel University School of Business Management BRESE Professor of Business Administration John ( Hendry

University of Cambridge) and Fellow of Girton College Brunel University School of Business Management BRESE Professor of Business Administration John ( Hendry

Oxford University Press

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The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

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