Beyond the Business Plan

Name: Beyond the Business Plan
Brand: Palgrave Macmillan
SKU: 2290802
Author: S. Bridge

S. Bridge, C. Hegarty

Palgrave Macmillan

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This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better…

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