Beyond Traditional Marketing

Name: Beyond Traditional Marketing
Brand: John Wiley & Sons Inc
SKU: 2153321
Author: Kamran (IMD) Kashani

Kamran (IMD) Kashani, Jean-Pierre (Babson College) Jeannet, Jacques (IMD) Horovitz, Sean (IMD) Meehan, Adrian (IMD) Ryans, Dominique (IMD) Turpin, John (IMD) Walsh

John Wiley & Sons Inc

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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an…

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Výběr knih autorů Kamran (IMD) Kashani , Jean-Pierre (Babson College) Jeannet , Jacques (IMD) Horovitz , Sean (IMD) Meehan , Adrian (IMD) Ryans , Dominique (IMD) Turpin , John (IMD) Walsh

Beating Low Cost Competition

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Beyond the Familiar

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Zobrazit všechny knihy autora Kamran (IMD) Kashani, Jean-Pierre (Babson College) Jeannet, Jacques (IMD) Horovitz, Sean (IMD) Meehan, Adrian (IMD) Ryans, Dominique (IMD) Turpin, John (IMD) Walsh

Výběr knih vydavatele John Wiley & Sons Inc