Big End of Town

Name: Big End of Town
Brand: Cambridge University Press
SKU: 2187989
Author: Canberra) Grant (Australian National University Fleming

Canberra) Grant (Australian National University Fleming, David (University of Melbourne) Merrett, New South Wales) Simon (University of Wollongong Ville

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The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia and traces the evolution of large business enterprises in Australia. It delves into why the market leaders became the major players, examines what was crucial to their success, and their…

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