Branding in Governance and Public Management

Name: Branding in Governance and Public Management
Brand: Taylor & Francis Ltd
SKU: 2238308
Author: The Netherlands) Jasper (Erasmus University Rotterdam Eshuis

The Netherlands) Jasper (Erasmus University Rotterdam Eshuis, E.H. Klijn

Taylor & Francis Ltd

Knihu koupíte v 1 e-shopu

Bookshop.cz

5 000 Kč

Není skladem

Do obchodu

Krátký popis

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and…

Zobrazit celý popis

Výběr knih vydavatele Taylor & Francis Ltd