Business Gamification For Dummies

Name: Business Gamification For Dummies
Brand: John Wiley & Sons Inc
SKU: 2272747
Author: Kate Shoup

Kate Shoup, Inc.) Kris (Badgeville Duggan

John Wiley & Sons Inc

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

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