Business of Media

Name: Business of Media
Brand: SAGE Publications Inc
SKU: 2151416
Author: David R. Croteau

David R. Croteau, William Hoynes

SAGE Publications Inc

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4 318 Kč

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Provides critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This second edition uses two conceptual models to understand the media: the market model and public sphere model.

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