Business-to-Business Marketing

Name: Business-to-Business Marketing
Brand: SAGE Publications Inc
SKU: 2150039
Author: Michael H. Morris

Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt

SAGE Publications Inc

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This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business…

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