Changing Geography of International Business

Name: Changing Geography of International Business
Brand: Palgrave Macmillan
SKU: 2282159
Author: Jennifer Johns

Jennifer Johns, Gary Cook

Palgrave Macmillan

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Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.

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