CIM Handbook of Strategic Marketing

Name: CIM Handbook of Strategic Marketing
Brand: Taylor & Francis Ltd
SKU: 2397267
Author: Michael Thomas

Michael Thomas, Colin Egan

Taylor & Francis Ltd

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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It…

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Výběr knih autorů Michael Thomas , Colin Egan