Competing against Multinationals in Emerging Markets

Name: Competing against Multinationals in Emerging Markets
Brand: Palgrave Macmillan
SKU: 2331931
Author: D Williams

D Williams

Palgrave Macmillan

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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