Consumer Behavior: Buying, Having, and Being, Global Edition

Name: Consumer Behavior: Buying, Having, and Being, Global Edition
Brand: Pearson
SKU: 1658478
Author: Michael Solomon

Michael Solomon

Pearson

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For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how…

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