Consumer Behavior: Science and Practice, International Edition

Name: Consumer Behavior: Science and Practice, International Edition
Brand: Cengage Learning, Inc
SKU: 2212077
Author: Frank (University of Cincinnati) Kardes

Frank (University of Cincinnati) Kardes, Thomas (Saint Vincent College) Cline, Maria (Miami (Ohio) University) Cronley

Cengage Learning, Inc

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Krátký popis

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to…

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