Consumer Behaviour and Analytics

Name: Consumer Behaviour and Analytics
Brand: Taylor & Francis Ltd
SKU: 2085548
Author: UK) Andrew (Nottingham University Business School Smith

UK) Andrew (Nottingham University Business School Smith

Taylor & Francis Ltd

Knihu Consumer Behaviour and Analytics aktuálně nelze zakoupit v žádném z porovnávaných e-shopů...

Krátký popis

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Zobrazit celý popis

Výběr knih vydavatele Taylor & Francis Ltd