Consumer Behaviour in Sport and Events

Name: Consumer Behaviour in Sport and Events
Brand: Taylor & Francis Ltd
SKU: 2197627
Author: Greece) Kostas (Aristotle University of Thessaloniki Alexandris

Greece) Kostas (Aristotle University of Thessaloniki Alexandris, USA) Daniel (Temple University Funk, Australia) Heath (Swinburne University of Technology McDonald

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Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing…

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