Corporate Social Strategy

Name: Corporate Social Strategy
Brand: Cambridge University Press
SKU: 2223213
Author: Toronto) Bryan W. (York University Husted

Toronto) Bryan W. (York University Husted, David Bruce Allen

Cambridge University Press

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Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate…

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