Cracking the Ad Code

Name: Cracking the Ad Code
Brand: Cambridge University Press
SKU: 2200575
Author: Jacob (Hebrew University of Jerusalem) Goldenberg

Jacob (Hebrew University of Jerusalem) Goldenberg, Amnon Levav, David (Hebrew University of Jerusalem) Mazursky, Sorin (Hebrew University of Jerusalem) Solomon

Cambridge University Press

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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students…

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