Customer Relationship Management

Name: Customer Relationship Management
Brand: Taylor & Francis Ltd
SKU: 2082429
Author: Gerhard Raab

Gerhard Raab, Riad A. Ajami, G. Jason Goddard

Taylor & Francis Ltd

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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention,…

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Výběr knih autorů Gerhard Raab , Riad A. Ajami , G. Jason Goddard