Evil by Design

Name: Evil by Design
Brand: John Wiley a Sons Inc
SKU: 2040480
Author: Chris Nodder

Chris Nodder

John Wiley a Sons Inc

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Krátký popis

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques…

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Výběr knih vydavatele John Wiley a Sons Inc