Experiential Marketing

Name: Experiential Marketing
Brand: John Wiley a Sons Inc
SKU: 1902249
Author: Kerry Smith

Kerry Smith, Dan Hanover

John Wiley a Sons Inc

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575 Kč

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century…

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