Fundamentals of Corporate Communications

Name: Fundamentals of Corporate Communications
Brand: Taylor & Francis Ltd
SKU: 2397741
Author: David Reed

David Reed, Richard Dolphin

Taylor & Francis Ltd

Knihu koupíte v 1 e-shopu

Bookshop.cz

2 250 Kč

Není skladem

Do obchodu

Krátký popis

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider…

Zobrazit celý popis

Výběr knih autorů David Reed , Richard Dolphin