Fundamentals of Marketing
Paul (University of Leicester) Baines,
Sophie (King's College London) Whitehouse,
Paolo (EDHEC Business School) Antonetti,
Sara (Stockholm School of Economics) Rosengren
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Krátký popis
Based on the bestselling Marketing by Baines et al, Fundamentals of
Marketing is the most relevant yet concise guide to marketing,
combining essential theories with a global range of practitioner
insights.
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