Gaining Influence in Public Relations

Name: Gaining Influence in Public Relations
Brand: Taylor & Francis Inc
SKU: 2268253
Author: Bruce K. Berger

Bruce K. Berger, Bryan H. Reber

Taylor & Francis Inc

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range…

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