Hacking the Electorate

Name: Hacking the Electorate
Brand: Cambridge University Press
SKU: 2332581
Author: Connecticut) Eitan D. (Yale University Hersh

Connecticut) Eitan D. (Yale University Hersh

Cambridge University Press

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This…

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