Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Name: Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Brand: McGraw-Hill Education - Europe
SKU: 2240501
Author: Clarke Caywood

Clarke Caywood

McGraw-Hill Education - Europe

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A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

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Aktuální Ø cena knihy Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition je 2 075 Kč

Výběr knih vydavatele McGraw-Hill Education - Europe