How to Measure Customer Satisfaction

Name: How to Measure Customer Satisfaction
Brand: Taylor & Francis Ltd
SKU: 2148621
Author: John Brierley

John Brierley, Nigel Hill

Taylor & Francis Ltd

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Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.

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Výběr knih autorů John Brierley , Nigel Hill