Innovative Marketing Communications

Name: Innovative Marketing Communications
Brand: Taylor & Francis Ltd
SKU: 2170569
Author: Emma Wood

Emma Wood, Guy Masterman

Taylor & Francis Ltd

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Krátký popis

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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Výběr knih autorů Emma Wood , Guy Masterman