International Communications Strategy

Name: International Communications Strategy
Brand: Kogan Page Ltd
SKU: 2204450
Author: Yang-May Ooi

Yang-May Ooi, Silvia Cambie

Kogan Page Ltd

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Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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Výběr knih autorů Yang-May Ooi , Silvia Cambie