International Retail Marketing

Name: International Retail Marketing
Brand: Taylor & Francis Ltd
SKU: 2342354
Author: Christopher Moore

Christopher Moore, Margaret Bruce, Grete Birtwistle

Taylor & Francis Ltd

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Krátký popis

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

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Výběr knih autorů Christopher Moore , Margaret Bruce , Grete Birtwistle