Intuitive Customer

Name: Intuitive Customer
Brand: Palgrave Macmillan
SKU: 2364788
Author: Colin Shaw

Colin Shaw, Ryan Hamilton

Palgrave Macmillan

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create…

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Výběr knih autorů Colin Shaw , Ryan Hamilton