Leveraging Corporate Responsibility

Name: Leveraging Corporate Responsibility
Brand: Cambridge University Press
SKU: 2235902
Author: C. B. Bhattacharya

C. B. Bhattacharya, Sankar (City University of New York) Sen, Philadelphia) Daniel (Drexel University Korschun

Cambridge University Press

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Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that…

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