Machiavelli, Marketing and Management

Name: Machiavelli, Marketing and Management
Brand: Taylor a Francis Ltd
SKU: 2058094
Author: Andrew Lock

Andrew Lock, UK.) Phil (University of Chester Harris, Patricia Rees

Taylor a Francis Ltd

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This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.

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Výběr knih autorů Andrew Lock , UK.) Phil (University of Chester Harris , Patricia Rees