Management of Marketing

Name: Management of Marketing
Brand: Taylor & Francis Ltd
SKU: 2161617
Author: Paul Reynolds

Paul Reynolds, Geoff Lancaster

Taylor & Francis Ltd

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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text…

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Výběr knih autorů Paul Reynolds , Geoff Lancaster