Managing Sport Events

Name: Managing Sport Events
Brand: Human Kinetics Publishers
SKU: 1703411
Author: T. Christopher Greenwell

T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk

Human Kinetics Publishers

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Managing Sport Events, Third Edition, presents the principles and practices of effective event management. It takes readers through the entire process of event organization, including the planning, marketing, implementation, and evaluation of sport events.

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