Market Research Methods in the Sports Industry

Name: Market Research Methods in the Sports Industry
Brand: Emerald Publishing Limited
SKU: 2017477
Author: Croatia) Neven (University of Split Seric

Croatia) Neven (University of Split Seric, Croatia) Jasenko (University of Split Ljubica

Emerald Publishing Limited

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Krátký popis

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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