Marketing and Social Media

Name: Marketing and Social Media
Brand: Rowman a Littlefield
SKU: 1823432
Author: Lorri Mon

Lorri Mon, Christie Koontz

Rowman a Littlefield

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This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a…

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