Marketing Competences and Strategic Flexibility in China

Name: Marketing Competences and Strategic Flexibility in China
Brand: Palgrave Macmillan
SKU: 2189298
Author: Y. Wang

Y. Wang, R. Li-Hua

Palgrave Macmillan

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to…

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