Marketing Financial Services

Name: Marketing Financial Services
Brand: Taylor & Francis Ltd
SKU: 2397336
Author: Mike Wright

Mike Wright, Trevor Watkins

Taylor & Francis Ltd

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is…

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Výběr knih autorů Mike Wright , Trevor Watkins