Marketing Manual

Name: Marketing Manual
Brand: Taylor & Francis Ltd
SKU: 2397762
Author: Michael Baker

Michael Baker

Taylor & Francis Ltd

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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we…

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