Marketing Planning for Services

Name: Marketing Planning for Services
Brand: Taylor & Francis Ltd
SKU: 2397140
Author: Malcolm McDonald

Malcolm McDonald, Adrian Payne

Taylor & Francis Ltd

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Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing…

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Výběr knih autorů Malcolm McDonald , Adrian Payne