Marketing Strategy: A Decision-Focused Approach

Name: Marketing Strategy: A Decision-Focused Approach
Brand: McGraw-Hill Education - Europe
SKU: 2281601
Author: John Mullins

John Mullins, Orville Walker

McGraw-Hill Education - Europe

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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Výběr knih autorů John Mullins , Orville Walker