Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Name: Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Brand: Taylor & Francis Ltd
SKU: 2249470
Author: Lynn R Kahle

Lynn R Kahle, Pierre Valette-Florence

Taylor & Francis Ltd

Knihu koupíte v 1 e-shopu

Bookshop.cz

2 625 Kč

Není skladem

Do obchodu

Krátký popis

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Zobrazit celý popis

Výběr knih autorů Lynn R Kahle , Pierre Valette-Florence