Origin of Brands

Name: Origin of Brands
Brand: HarperCollins Publishers Inc
SKU: 1946543
Author: Laura Ries

Laura Ries, Al Ries

HarperCollins Publishers Inc

Knihu koupíte v 2 e-shopech od 275 Kč

Bookshop.cz

275 Kč

Skladem (dodání do 3 dnů)

Do obchodu

Martinus.cz

333 Kč

Není skladem

Do obchodu

Krátký popis

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting…

Zobrazit celý popis

Výběr knih autorů Laura Ries , Al Ries