Politics of Marketing the Labour Party

Name: Politics of Marketing the Labour Party
Brand: Palgrave Macmillan
SKU: 2328369
Author: D. Wring

D. Wring

Palgrave Macmillan

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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization…

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