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Polls, Pollsters, and Public Opinion

Name: Polls, Pollsters, and Public Opinion
Brand: Cambridge University Press
SKU: 1700070
Author: Clifford (Ipsos Public Affairs) Young

Clifford (Ipsos Public Affairs) Young, Kathryn (Ipsos Public Affairs) Ziemer

Cambridge University Press

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This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

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